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Some light neutrals such as cream, pale beige, and taupe evoke some of the same warm and cool feelings of purples and greens.

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The profiles for each of these mixed colors include descriptions of their meanings and how to use each color in design work.

The neutral colors of black, white, silver, gray and brown make good backgrounds, serve to unify diverse color palettes, and also often stand alone as the only or primary focus of a design.

Neutral colors can be cool or warm but are more subtle than blues and reds.

Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own.

Color symbolism is the use of color to represent traditional, cultural or religious ideas, concepts or feelings or to evoke physical reactions. As you design brochures, logos and websites, keep in mind how the eye and the mind perceive certain colors and the symbolism associated with each one. At one end of the spectrum, they are cold, impersonal, antiseptic colors.

In graphic design and publishing, choosing a color based on its symbolism applies to print and electronic projects from logos to website backgrounds. At the other end, the cool colors are comforting and nurturing.

Combine blues and greens for natural, watery color palettes.

Heat up a cool color palette with a dash of warm color such as red or orange.

If you want to focus on the calm, use more of the cool and just a dash of the warm colors.

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