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Sometimes the white label-powered sites ask new customers where they want their profiles to appear, but usually it’s a clause buried deep in the terms of service that allows “affiliate sites” to share profiles. Your profile might show up on Biker Romance—which could make for an awkward first date.

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“We’ve got large sites in our system,” Mark Edwards, sales director for World Dating Partners, told Betabeat, although he declined to name any clients.

“We have a very strict policy, like a doctor-patient relationship.” Companies that own many dating sites also share profiles across their networks; for example, profiles from Horny might be shown to people on Lonely Wives, both of which are owned by Pimp

According to her online dating profile, she is 5’8” with blue eyes and dark brown hair.

Her profile is one of a purported 14.9 million for sale on Sale Dating, where the inventory also includes 10,000 U. profiles for 0; 15,000 Russians for 0, and 70,000 Australians for .

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“They have my email, user name, birthday and *former* Jumpdates password! Buying and selling profiles is just one of many unsavory tactics in the online dating industry.

One site owner referred to these practices as “black hat dating.” “There is a lot of tricky stuff that people do out there that most people don’t know about,” said David Evans, who started the profile editing service Profile Doctor in 2002 and now writes the blog Online Dating Insider and consults for dating startups.

Each new dating site needs faces for its catalog, and much of the dubious behavior is driven by the need for more profiles.

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